Sanitas
Playback Theatre
Reflecting the Heart of Your Story
Client Story
Client: Colterman Marketing Group (CMG) Canada
Conference: MARCOM 2010: Marketing With Authenticity
Date: June 11, 2010
What was this conference all about?
This annual, two-day educational forum addresses the daily reality in the world of marketing; where the focus is more about how to make
large-scale changes with limited resources than conceiving of
multi-million dollar campaigns. MARCOM takes a look at the trends and topics that matter most to public sector and not-for-profit marketers and communicators.
It offers participants a chance to enhance their strategic approach, mingle with
like-minded people and pick up practical tools and tips they can put to
use immediately.
How was Sanitas Playback Theatre involved?
The theme of this year's MARCOM conference was Marketing With Authenticity ~ and authentic communication is certainly a core value of playback theatre.
Sanitas Playback Theatre served as the closing plenary for the gathering. Our performance gave the attendees a chance to share their individual experiences of the conference, deepen their connection to each other as a community, and further their understanding of how important it is for marketers to listen to and understand the people they're trying to deliver their messages to.
You can also check out this YouTube video of delegate Nicholas Charney of INAC sharing the story of his MARCOM experience and seeing it played back ~ just click here!
What did our client have to say?Sanitas Playback Theatre served as the closing plenary for the gathering. Our performance gave the attendees a chance to share their individual experiences of the conference, deepen their connection to each other as a community, and further their understanding of how important it is for marketers to listen to and understand the people they're trying to deliver their messages to.
You can also check out this YouTube video of delegate Nicholas Charney of INAC sharing the story of his MARCOM experience and seeing it played back ~ just click here!
How did the audience enjoy the show?
"Brie Barker and his Sanitas Playback Theatre actors sealed the deal and drove home the theme through playing back the “Stories of MARCOM” – the stories of MARCOM attendees. (You really had to be there to fully appreciate it which is was the magic they created).
"The care the team took to listen 110% meant their playback of each story was authentic and appreciated by the story teller. It demonstrated brilliantly that when we are listened to, we feel respected. When we are truly PRESENT and wholly focused on the other person, we make them feel understood and they can begin to trust. Therefore, if we listen to our clients, audiences, customers, we understand their story and are in a much better position to truly serve their needs.
"Brie helped us feel what it’s like to be heard and put us in our target’s shoes. It was the authentic close to the forum that is still being tweeted about!"
Colterman Marketing Group (CMG) Canada"Brie ~ have so enjoyed being part of the Sanitas process. thanks for your talents and time ~ you and your team are the authentic choice!"
Claire Mills, PMP
Vice-President, Business Development & Consulting Services
Colterman Marketing Group (CMG) Canada
Here's what some people had to say:
~ "Thanks again for the fantabulous closing at MARCOM on Friday- I LOVE that we ended on such a creative, different, entertaining, and thought-provoking note! Kudos to your team!" K.C.
Client Website: www.marcom.ca
